LinkedIn's 2020 was stunning; more than 60 million+ additional users and its emergence as a truly social platform featuring content, connections, and conversations.
Like a lot of people, Liam Darmody jumped hard into LinkedIn last year. You only have to look at the 530+ posts that he published to understand his enthusiasm.
In this episode of Marketing Spark, Liam and I talk about how and why LinkedIn changed last year, how he approaches the platform from a content and connection perspective, and how LinkedIn will develop in 2021.
It's a high-level, strategic conversation about a platform that many people discovered or rediscovered and, in the process, saw amazing ROI.
If you're on LinkedIn, check out Liam's recently launched LinkedInthusiasts! page.
Marketing Spark (The B2B SaaS Marketing Podcast)