On today's episode of the Less Chatter, More Matter podcast, we cross the bridge from comms land into HR land a little to unpack the infamous Employee Value Proposition, or EVP, as it's more commonly known.

Why, you ask? Well, from an internal comms perspective, particularly, and even a recruitment comms perspective, we need to make sure that the business' EVP is woven into everything we do. More often than likely, your EVP will be run in tandem with HR and the Comms teams as both are just as important in communicating and aligning the strategy, vision and everything in between.

In fact, you'll sometimes find that the internal comms folks end up being responsible for the development of the EVP, so it also pays to know what one is, what should be in it and what that means for our communication practices.

Now, don't fret - this is a big topic, we know, so this will only be the first of two episodes. So this week we'll delve into the key elements of a great employee value proposition, and then next week we'll get into the process of actually developing your EVP, communicating it and embedding it. So make sure you tune in for part two.

Otherwise, let's get amongst it!

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#63 What is an EVP and why is it important?