Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

64 snips

Sep 18, 2024

In this engaging discussion, Oren John, the internet's creative director, shares his wealth of experience working with big brands like Red Bull and Ciroc. He unveils the transformative power of TikTok Shop for creators, who can earn substantial commissions and scale their businesses. Oren emphasizes the importance of luxury, storytelling, and community in branding and offers savvy insights into leveraging current trends. Plus, he reveals innovative startup ideas that combine collectibility with utility, appealing to today's market. A must-listen for aspiring entrepreneurs!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Collectible iPhone Case Idea

Oren John discusses a startup idea about collectible iPhone cases, featuring holographic Pokemon.
He suggests focusing on utility, like cologne storage, to tap into current trends.

INSIGHT

Luxury vs. Design

Oren John emphasizes that luxury is rooted in craft and quality.
Designer products focus on unique design, while true luxury combines utility, craft, and storytelling.

ANECDOTE

Goalie's TikTok Shop Success

Oren John highlights Goalie, a gummy brand, as a successful TikTok Shop example.
They use affiliate marketing, offering incentives like Rolexes and Lamborghinis.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!

Timestamps:
00:00 Intro
00:55 Startup Idea 1: Collectible Pokemon iPhone Case
10:22 TikTok Shop is a game-changer
15:10 The power of creator communities
18:38 TikTok Shop success formula
21:40 Oren’s tech stack and tools
24:37 YouTube vs TikTok
26:29 Oren's content creation philosophy

1) Startup Idea 1: Collectible Pokemon iPhone Case
• Combines collectibility and utility
• A product’s utility is the best way to standout on the interet
• Tap into current trends to leverage the zeitgeist

2) TikTok Shop is a game-changer:
• Scale through affiliate creators
• Brands pay $1,500-$2,500/month retainer
• Creators earn 20% commission on sales
"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren

3) The power of creator communities:
• Discord channels like "Your First Dollar"
• Brands recruit creators for TikTok Shop
• Learn video creation, hooks, and editing
Pro tip: Brands can find pre-trained creators here

4) TikTok Shop success formula:
• Wide demographic reach
• Multiple creators across age/race/gender
• Leverage Amazon for fulfillment
Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives

5) Content creation golden rule:
• Provide saveable, shareable value
• Entertain (replace Netflix experience)
• Or fail
"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren

6) TikTok vs Youtube:
• TikTok algo allows for hyper-specific targeting
• TikTok has wider reach than YouTube for niche products
• Youtube is a less direct sales driver
• Youtube is great for brand building
• Long-form content still valuable
Hot take: "YouTube as a primary sales driver for most businesses" is outdated

7) Oren's content creation philosophy:
• 1) Value 2)entertainment 3)brand story
• Tell stories, not just facts
• Create content people want to bookmark
• Focus on your area of expertise
"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - Oren

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

https://www.gregisenberg.com/

70,000+ people are already subscribed.

To improve your rankings your business on Google and using AI for SEO, sign up to

http://boringmarketing.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND OREN ON SOCIAL
X/Twitter: https://x.com/orenmeetsworld
Instagram: https://www.instagram.com/orenmeetsworld/
LinkedIn: https://www.linkedin.com/in/orenj/