Michael Landa is founder & CEO of Austin-based Nulo Pet Food, the top specialty pet food brand on the market. He chats with Trey Elling about building Nulo into what it currently is, how a swimming background helps him in business, and benefitting from the endorsements of Simone Biles, Caeleb Dressel, and other Olympians during the 2024 Paris Games. Other topics include:
- The pet food industry (4:48)
- The science (7:31)
- The high-quality ingredients (11:07)
- Michael's competitive nature (15:00)
- Michael's entrepreneurial spirit (18:40)
- Swimming helping in business (20:17)
- Nulo's current goals (22:34)
- Failure & the lesson learned (25:43)
- Endorsed by Olympians! (27:48)
- "Integrity is the new transparency" (30:19)
The Sport of Life: Chats w/ Comedians, Filmmakers, Sports Figures, Musicians, & Intellectuals