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Guest Carmen Simon, Author, discusses the intersection of politics and technology, questioning polling accuracy and election integrity. The podcast delves into biological attention markers and the brain priming effect, emphasizing the importance of surprise and novelty in engaging audiences and enhancing memory retention.
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Quick takeaways
- Attention impacts memory and decision-making, influenced by various sensors and viewer engagement.
- Understanding different types of attention - selective and sustained - debunking myths about attention spans.
Deep dives
The Importance of Attention in Memory and Decision Making
Carmen Simon's book, 'Made You Look,' explores how attention influences memory and subsequently impacts decision making. By using various sensors like EEG, ECG, GSR, facial coding, and eye tracking, Simon analyzes how attention affects viewer engagement with different stimuli such as business presentations, websites, or videos. Attention plays a crucial role in memory formation, as people remember better when they actively pay attention, leading to more informed decision-making processes.
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Listen to the best highlights from the podcasts you love and dive into the full episode