43. The Psychology of Influence: Sasha Fedunchak's Framework for Magnetic Marketing

In this insightful and energizing episode, Mariah sits down with Sasha Fedunchak—authority on influence, mom of two, CEO of Daring House, and host of The Beauty of Influence podcast—for a conversation that redefines what it means to be influential as a mom in business. 

They discuss the psychology behind influence, how to leverage your natural strengths for marketing that actually works, and why embracing your personal power can be the key to sustainable business growth. Sasha shares her journey from corporate marketing director to co-leading a values-driven agency with her husband—all while raising two little ones. This episode is a permission slip to slow down, get intentional, and finally make marketing feel aligned.

On Today’s Episode

• Sasha’s story from corporate director to beauty biz owner to brand strategist
• The 7 principles of influence (based on Robert Cialdini’s framework)
• How influence is embodied, not performed
• Practical ways to audit your influence and apply it to your brand
• How partnering with her husband in business has changed the game
• Marketing with integrity (and ditching performative strategies)
• Why connection, not just content, creates conversion
• What it means to design your business around your actual life

Want to become more magnetic in your business without doing more? Sasha shares a simple but powerful influence audit you have to try.

Here’s your sneak peek:

• Discover which principles of influence already work for you
• Reflect on what actually moves your audience to say yes
• Choose 1–2 principles to amplify in your marketing this month
• Commit to a weekly “influence hour” to refine & reconnect

👉 Get the full breakdown and Sasha’s step-by-step in the episode!

Connect with Sasha:

• Website: www.daringhaus.com
• Instagram: @daringhaus or @sashafedunchak
• TikTok: @sashadaring and daringhaus
• Podcast: The Beauty of Influence

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/