#363 - Julio De La Cruz

Julio De La Cruz discusses growing up in Watts, Armando Barajas filming him, getting let go from New Deal & Started Neighborhood Skateboards, Neighborhood shoe brand in Mexico, moved to Brazil for a while, working for Paul Schmitt, where's all the money in skateboarding, Neighborhood stopped for 20 years but it's back now, running his own wood shoop at his home in Mexico and much more!

Timestamps

00:00:00 Julio De La Cruz

00:02:40 Grew up in Watts

00:07:32 Burnt his house burnt down

00:10:50 Armando Barajas filming him & got Julio on New Deal

00:18:59 Sold his skateboard for $50 then found out it was worth $200

00:23:35 Got paid $200 as an am & told everyone he was getting paid, forced New Deal to pay all the riders

00:26:23 "Dream Flip"

00:38:21 Friends with the police and gang members

00:41:18 Getting let go from New Deal & Started Neighborhood with help from Larry Balma

00:51:25 Moved to Brazil

00:56:52 Letting dudes go - just stop paying dudes

01:04:33 Stopped everything when he moved to Mexico

01:09:44 New Deal was funded by Rocco in the very beginning

01:20:25 Neighborhood shoe brand in Mexico

01:30:18 Almost got kidnapped in Mexico

01:43:29 Working for Paul Schmitt

01:53:27 Where's the money? 80% of boards are made in china now

01:59:17 Neighborhood stopped for 20 years, but it's back now

02:00:22 Socrates edited La La Land

02:03:14 Getting robbed - Danny Boy got his camera back from gang members

02:06:07 How he's dye'ing veneers

02:16:56 Trade Shows. The industry is not doing well

02:24:36 Julio thinks we need to clown people out of our industry

02:42:26 Who does he hang with in LA

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