This week Stuart Wallbanks, one of our own consultants joins us talk all about sales process, the key to sales success and training.
Stuart started hie career in Platts Longton, before working with Reg Vardy and then moving on to training. He explains in his view what makes a good trainer, sales person and manger.
We discuss how some sales mangers can get fearful of second facing a customer, as they haven’t kept their sales skills fresh, but it can be very easily rectified.
Here are the highlights:
{02:42} Reg Vardy
{07:37} Paul Cummings
{10:25} Credibility
{14:40} Process and Rapport
{27:26} Buying a Rolex
{33:52} Scared to Second Face
{45:25} Erase Negative Language
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit: www.symcotraining.co.uk