Media Intelligence 28/ July 15: Microsoft and Chill
Jul 15, 2022
45:18
With Brian out eating his weight in chocolate, Adam Gerber, GroupM's Executive Director of U.S. Investment Strategy, joins as guest co-host to discuss the recent flurry of major announcements, including Netflix choosing Microsoft as its ad partner, a tie-up between The Trade Desk and Disney and the latest in the Musk-Twitter drama. Plus, GroupM's Mike Fisher comes on to explain how Adam binge-watching Bosch led to a breakthrough study on the efficacy of CTV advertising.
Related Links:
- How Microsoft won Netflix (Insider)
- Disney inks major advertising deal with The Trade Desk (Axios)
- Continuous Play (GroupM)