026: Why Credibility Matters More Than Content with Mark Cole

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In this episode, Roddy and Susan Galbraith sit down with Mark Cole, speaker and CEO of Maxwell Leadership, to explore why credibility stands as the cornerstone of effective communication. Mark shares insights from his 20-year journey working alongside John Maxwell, revealing how authenticity and character consistently triumph over content alone. Listeners learn about the five foundational "Cs" of influence, gaining practical advice on building trust, connecting with audiences, and maintaining consistency both on and off the stage. The discussion inspires speakers and leaders alike to focus on who they are, reinforcing the message that the most impactful communication starts with credibility.