Mike Raffensperger: Chief Marketing Officer of FanDuel

[5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace

[8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience

[10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans

[13:19] How the growth of legal sports betting has changed the way that fans consume sports content

Mike Raffensperger: Chief Marketing Officer of FanDuel | #ThePlaybook 205