EP 22: Raja Rajamannar, MASTERCARD - 'Mastering Marketing's Five Senses'

We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns.

In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers.

According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers.

If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.