BiggerPockets Daily How This Investor Launched a Themed Airbnb
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May 26, 2025 Discover the creative journey behind launching a horror-themed short-term rental in Big Bear, California. The discussion reveals how strategic decisions and risks shaped a spine-chilling experience for niche fans. Learn about the significance of storytelling and interactive elements in making rentals unforgettable. Social media's role in building buzz is also explored, alongside the essential passion that drives the creation of these unique getaway experiences. It's a deep dive into the art of theming in the rental market!
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Unique Horror Cabin Story
- Travis DeRose built a horror-themed cabin in Big Bear, California as a unique short-term rental experience.
- He merged scary movie vibes with tranquility, creating a 1970s horror cabin that stands out from typical rentals.
Choosing Market and Theme
- Choosing Big Bear was strategic: affordable, creatively fitting, and near a large horror fan community.
- A niche horror theme leverages local demand but risks alienating non-fans, yet can carve a unique market space.
Success Through Immersive Details
- Travis's horror cabin consistently outperforms others with higher nightly rates and occupancy.
- Adding a detailed backstory and interactive puzzles creates memorable guest experiences beyond typical rentals.