The Business Of Strength Podcast EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons
In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses.
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In this episode, Matt shares his journey from college to building a thriving social media/content creation agency focused on the fitness industry.
Joe and Matt dive deep into the tactical strategies and best practices for gym owners to level up their social media presence.
They cover topics such as:
The 4-2-1 content strategy for balancing growth, member engagement, and sales posts
The importance of authenticity, creativity, and "failing forward" in social media
Essential tools and techniques for high-quality video production on a budget
The psychology of branding and color choices to attract your ideal gym members
Challenges of delegation and scaling a growing social media management business
Matt also shares insights into the business side of Simmons Media and how they've carved out a niche by specializing in this space.
This is the Business of Strength