Four things I suggest.

1. Be real--people want to go beyond where they find you when scrolling. Have a point of presence on a map and also have activities you share on calendars. Real people have regular content.

2. Let your workflow benefit from AI. I shoot in lanscape for YouTube and in portrait for IG Stories. I often let Magisto AI put the clips together. I explain this in depth during a digital transformation studio session.

3. Share your concept work. Use Share and Share Alike Creative Commons copyright.

4. Be discoverable. That means using more than one social network. I'm migrating from Twitter to https://topgold.micro.blog and I have tens of thousands more images on https://Flickr.com/irisheyes than I have on Instagram because of handy embeddable photo albums.

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