

Brave New Work 90. Do What's Essential with Greg McKeown
This might sound ominous but…we’re drowning in choices. The internet and its forever-multiplying avenues of information bombards everyone around the world with an abundance (or an avalanche) of choice all of the time. So how do we boil down distractions into key essentials that give our lives meaning? That actually align with what we want? How do we get more of that?
In this episode of Brave New Work, Aaron Dignan and Rodney Evans speak with Greg McKeown, whose bestselling books Essentialism and Effortless have helped them think about strategy and intentionality in our own work. They talk to Greg about the global state of burnout; about tapping into what we want—and what we don’t want; and about how systems need to get smarter on essentialism.
Learn more about Greg and his work:
- On LinkedIn
- On his website
- Reading his books
- Listening to his podcast
- Joining The Essentialism Academy
Mentioned references:
- California Girls, song by The Beach Boy
- Back in the U.S.S.R., song by The Beatles
- Jim Collins and "the undisciplined pursuit of more"
- Peter Drucker, "Managing Knowledge Means Managing Oneself", Leader to Leader, Vol. 16 (Spring 2000)
- "Andrew Wilkinson tweet"
- "Jim Carey movie": Yes Man (2008)
- "Jeff Weiner's buffer schedule"
- Socrates and Daimonion
- Warren Buffet and lethargy
- Dumbing Us Down, book by John Taylor Gatto
- Richard Branson's walk home
- Essential intent
Our book is available now at bravenewwork.com
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