January is a great time to start mapping out your podcast content calendar and in this episode I'm going to teach you how to level up your content calendar by creating content campaign cycles.

If you have 2024 goals like: getting more clients, getting more downloads, and growing your email list then this episode is for you!

Here are the six content campaign cycle examples I mention in the episode:

Paid Offer Campaign

3-4 weeks of Radar Content
3-4 weeks of CTA for that specific campaign

Freebie Campaign (time sensitive example: free challenge)

3-4 weeks of Radar Content
3-4 weeks of CTA for that specific campaign

Freebie Campaign (evergreen example: lead magnet)

4-12 weeks of Radar/Buffer content mix
4-12 weeks of CTA for that specific lead magnet

Discovery Call

4-8 weeks of Buffer content
4-8 weeks of a Discovery Call CTA

Super Simple Protocol for getting more clients

Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content.
Always use a Discovery Call CTA (record 2-4 variations of the intro/outro audio)

Super Simple Protocol for building your email list

Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content.
Use CTA for your top lead magnet (record 2-4 variations of the intro/outro audio)

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441: Tips for creating your 2024 podcast content calendar.