Sales Transformation

#616 S2 Episode 485 - HOT SEAT: Rapid-Fire Questions on Personality Insights - Part 2

Apr 1, 2023

04:10

IT’S TIME TO DO SOME RAPID-FIRE, ROUND 2

What’s the difference between the person and the persona? Once again, Collin joins Tom Poland today, as he undergoes another set of rapid-fire questions about Humantic and selling using personality insights. Collin discusses the difference between the person and the persona, and what amazing results Humantic can bring to your team. Tune in and learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: PERSONA VS PERSON

“So persona might be really basic, like, you know, is it B2B? Is it B2C? Are they in this particular industry? Are they this company size? Do they have this job title, and then people that are maybe doing a halfway decent job with persona might even take it a level deeper, and they have this specific problem that defines their ICP and they sell based on that.”

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