In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;

Why language is important
Why you need to be customer-obsessed
The relationship between data and providing better customer experiences
Data-Driven or Customer Obsessed
Why you should never start with the data
Why customer experience is very “touchy-feely”
The importance of protecting your customer's data in a way they want it to be used
The importance of first principles
Using AI to measure the emotions of your customers
Why it’s on Data Leaders to quantify the value of the work we do
Why it’s never enough to build foundations
Picking the appropriate use cases as a starting point
Why you have to deliver “little and often”
Why it’s always a tough journey for 12-18 months
Why you need to tell the story and tell it in a way that resonates with your organisation
Why you need to be cautious about how you frame the art of the possible
The importance of using different channels of communication to tell and sell your story
People get it when the language changes
The importance of letting your D&A team present to business stakeholders
Why you need to take a hands-on approach to storytelling as a Data Leader
The power of creating more capacity for your team to do more interesting work

S4 | Ep 6 | Selling Your Data Story; The Customer Obsession with Ciara Moore, Chief Data & Digital Officer at Bank of Ireland