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Scott Trowbridge, a Disney Imagineering studio leader and creative executive for Star Wars, discusses designing immersive experiences for beloved IPs, creating unique food and beverage experiences in the Star Wars universe, and upcoming personalized Star Wars adventures at Walt Disney World. He emphasizes the importance of innovation in creating immersive theme park experiences to keep visitors engaged.
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Quick takeaways
- Imagineering combines imagination and engineering to create immersive experiences.
- Designing immersive experiences requires audience-centered approaches that foster connections and personal growth.
Deep dives
Scott Trobridge's expertise in experience design at Disney
Scott Trobridge is a highly esteemed figure in the field of experience design at Disney Imagineering. With a background in theater and film, he has a passion for creating immersive experiences that engage audiences in unique ways. Scott has played a pivotal role in designing rides and experiences at Universal, including the award-winning Amazing Adventures of Spider-Man ride. Since joining Disney, he has taken his creative scope to new heights by designing entire worlds, such as the groundbreaking Star Wars: Galaxy's Edge, an expansive 14-acre land that offers an astonishingly immersive and detailed step into the Star Wars universe.
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