The PushPress Podcast #7 Cult or Community? | Why Gym Cliques Could Actually Be Good for Business
Jan 22, 2025
Could gym cliques actually boost community spirit? The hosts argue that these social groups can foster loyalty and camaraderie, challenging the notion that they’re harmful. They explore the balance between healthy connections and toxic exclusivity, sharing personal experiences and strategies for gym owners. Tips include creating overlapping interest groups and organizing events to bridge divides. Plus, they invite listeners to share both uplifting and cautionary clique stories from their gyms!
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Cliques Are Natural And Often Helpful
- Cliques aren't inherently bad; they form naturally around common interests and small friend circles.
- Expecting everyone in a 100+ member gym to be friends is unrealistic and unnecessary.
Member Felt Excluded By Regulars
- Dan described feeling excluded at a gym where regulars reserved spots and didn't invite him to social activities.
- That exclusion made him feel unwelcome and contributed to leaving the gym.
Toxicity Is The Real Problem, Not Cliques
- Toxicity emerges when groups are intentionally rude, exclusive, or refuse to welcome newcomers.
- Gym owners must intervene when cliques block onboarding or spread exclusionary behavior.