Stratechery Apple: You (Still) Don't Understand the Vision Pro
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Jan 12, 2026 The podcast dives deep into Apple's Vision Pro and its shortcomings in delivering immersive sports experiences. Initial hands-on impressions reflect excitement, but there's a critique on how Apple missed key opportunities for engaging live broadcasts. The host explores the evolution of sports on TV and argues that the overly produced content lacks authenticity. Suggestions for a one-camera solution highlight the need for a more genuine representation of live events. Ultimately, the conclusion is a disappointment in Apple's vision.
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Firsthand Vision Pro Courtside Moment
- Ben Thompson tried multiple Vision Pro units including an M5 demo that Apple sent him. He watched an NBA game (Bucks vs. Lakers) in the device and described a courtside-feeling moment with Giannis blocking LeBron.
TV Sports Are Curated, Not Recreated
- Televised sports became a distinct medium by using many cameras and curated production rather than trying to recreate live presence. The broadcast's value is in stitching specialized feeds into a coherent experience tailored to 2D screens.
Baseline Demo Felt Like Courtside
- Ben recalls an early Vision Pro demo clip shot from the baseline that felt nearly identical to sitting courtside. He said Apple created custom cameras and an immersive video format that made the moment shockingly close to real life.