Own It with Samantha Warren 326: Building a Brand (and Podcast) From Scratch. Client Case Study - Steve Sapourn with The Neuro’s Journey
this episode is a real-time snapshot of what happens before everything clicks — the messy middle between "I want to start a podcast" and a full blown brand being built.
It’s part of an ongoing series where I sit down with our client, Steve Sapourn of the Neuro's Journey, to capture what really happens behind the scenes as my podcast company Voice and Visibility helps him build his personal brand and own his story in real time.
Together, we talk about the energy of visibility, the fear of being seen, and the moment when alignment begins to take shape. Steve shares how he’s finding his authentic voice, shaping his message, and aligning who he is with what he’s creating.
If you’ve ever felt the call to share your story and your voice, this episode will meet you right where you are.
02:00 The aspects of building a brand from scratch – with zero followers or visibility
07:15 Facing the fear of visibility: Harnessing the energy shift that follows
12:38 The inner work before the strategy
18:50 Fighting through external validation while navigating the creative process
25:00 Using life as your guru to find true brand alignment
31:42 How to build momentum even when you feel vulnerable
58:00 Avoiding the trap of losing yourself: Staying true to your brand’s purpose
01:10:00 Steve’s official podcast launch
01:17:30 Celebrating alignment while being high on life
RESOURCES + LINKS
Hop on my Newsletter to Watch Me Build My Podcast + Media Company, Voice and Visibility in public – https://voiceandvisibility.myflodesk.com/optin
Follow Samantha on Instagram
Follow Samantha on Tiktok
Subscribe on Youtube
Connect with Steve:
The Neuro’s Journey Podcast Launch Party 11/22/2025, Boulder CO