The Story of a Brand Slowtide - How Surf and Art Sparked a Global Brand
I had such a great time talking with Dario Phillips, Co-founder of Slowtide. What started as a simple idea—a better beach towel—has grown into a lifestyle brand that’s as much about art and culture as it is about function.
Dario shared how Slowtide turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today’s consumer.
What really stood out to me was the way Dario approaches brand building. Slowtide isn’t just about selling towels; it’s about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary.
Here are a few key moments from the episode:
* How a love for surf, art, and culture inspired the very first product idea.
* The journey from a side hustle to a full-fledged brand stocked in major retailers.
* Why artist and brand collaborations have become such a powerful part of their identity.
* The challenges of scaling while staying true to their creative roots and sustainable values.
* Insights into how Slowtide turned a utilitarian product into a lifestyle statement.
Join me, Ramon Vela, as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community.
For more on Slowtide, visit: https://slowtide.co/
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