DTC POD: How The Best Brands Are Built How to go from $0 to $1M in 4 months through working with creators (with Taylor Lagace, Co-founder and Co-CEO of Kynship)
- “Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD
- “We're trying to find as many veins as possible to bleed dry, and once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD
- “People tend to allow human decision making into the matter a little bit too much.” @TaylorLagace #DTCPOD
- “The only way you lose the only way you miss the opportunity is if you do not put the creative into the account and let Facebook try to allow it to win and optimize.” @TaylorLagace #DTCPOD
- “You have to think about how you can make this more of a postal experience for the influencer.” @TaylorLagace #DTCPOD
We Speak About:
- [01:10] Taylor introduces himself and Kynship
- [02:49] Going from zero to a million in four months with Anima House
- [07:16] The importance of content
- [09:02] What expectations to set for budget and creators
- [12:00] How to launch creative and save money
- [15:00] When to swap out creative
- [18:54] Finding and establishing creator product fit
- [21:39] Limiting the human decision making in creator marketing
- [24:41] The 500 influencer outreach strategy
- [26:00] How to optimize the influencer creative content
- [28:25] Advice for how to manage creative
- [31:38] What’s next for Kynship and where to find the brand, and Taylor Lagace online
How to go from 0 to $1M in 4 months with the use of creators
Taylor Lagace, Co-founder and Co-CEO of Kynship, joins the POD to give some insight on the marketing agency’s growth, content creative strategies for brands, and influencer marketing.
Kynship is an influencer marketing agency that has created tremendous growth for brands.
Taylor recognized that a no strings attached approach to influencer marketing is one of many effective creator strategies can save brands money but also attract growth
The approach consists of reaching out to a large number of influencers per month with no expectation of receiving product promotion and beginning organic growth from there.
Taylor recommends budgeting 2% of your annual revenue towards product seating over the course of the year.
Content is king, creative is everything
Kynship stands out as an advertising and marketing agency that specializes in influencer strategies
The brand fosters growth for businesses by implementing the power of influencers and allowing facebook to optimize creative content
Taylor recognizes the power of creative and treats it as part of the business model that should be reviewed and edited monthly.
The business additionally optimizes the influencer strategy for brands by pinpointing the creators generating the most attention and continuing to implement them as part of the marketing plan.
Taylor recommends looking back at every three months and analyze who the top performers were out of all the influencers that ended up posting free of cost
Stay tuned as Taylor discusses how Kynship uses influencer seeding and why having a human factor in creator marketing may lead to higher profits
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Mentioned Links:
Kynship website: https://kynship.co/
Taylor Lagace twitter: https://twitter.com/TaylorLagace