AI tools that remember your priorities and act as a personal “boss.” How anyone can now build software and why distribution beats just adding features. Turning long shows into short YouTube clips and repeatable publishing workflows. Comparing agents and models, plus workflows for automated editing, memory, and idea resurfacing.
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Video Assist Pipeline That Turns Podcasts Into YouTube Segments
Colin built Video Assist: a Remotion + FFmpeg pipeline that cleans, trims and splits long podcast/video recordings into 5–10 minute SEO-friendly YouTube segments.
He tuned the tool to his podcast format so clips answer specific questions for discoverability.
insights INSIGHT
AI Makes Prototyping Cheap But Not Productization
AI drastically lowers the technical cost to build SaaS, making prototypes trivial to create quickly.
Craig warns that "putzing around and clawed code for a couple weeks" is not a product and creates new market noise.
insights INSIGHT
AI Tools Win When Tuned To A Creator's Taste
Personalization matters: general AI tools only become powerful when tuned to your workflows and failure modes.
Colin taught his editor to cut his common tangents so clips stick to one course, one gear review, one question.
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AI has made building software dramatically easier. But if everyone can build a product, what happens to SaaS?
In this episode of Rogue Startups, Craig Hewitt is joined by co-host Colin Gray for a wide-ranging conversation about what they're building, how AI is changing their businesses, and why the biggest challenge for SaaS founders may no longer be writing the code. Colin and Craig dig into AI-assisted development, content repurposing, YouTube strategy, AI agents, memory and context, and the increasingly blurry line between building a product and simply building something for yourself.
The conversation gets especially interesting as they compare tools like Cursor, Claude, Codex, Grok, OpenClaw, and Hermes, and discuss the idea of having an AI "boss" that can remember your priorities, surface old ideas, manage your tasks, and push information to you instead of making you constantly hunt for it.
Highlights from Craig and Colin’s conversation:
How AI is making software dramatically easier to build - and why that creates a new challenge for SaaS founders
Why AI tools become much more powerful when they're customized to your specific workflows
Is "anyone can build this" becoming a real problem for SaaS companies?
Why the hardest part of building software may no longer be writing the code
The biggest risk of AI-built software: building something nobody actually wants
How Craig and Colin are using AI agents to reduce cognitive load and manage their work
Why your AI assistant may need access to your entire digital life to be genuinely useful
Turning conversations and existing content into a repeatable publishing workflow
Why sometimes a solo founder just needs an AI boss
Why more features aren't always the answer for a growing SaaS business
What should an AI assistant actually remember about you?
How AI agents could change the way founders work, prioritize, and make decisions
Rogue Startups