Belonging to the Brand, Why Community is the last great Marketing Strategy with Mark Schaefer

In todays podcast Melanie Boylan speaks with Mark Schaefer about his latest book “Belonging to the Brand, Why Community is the last great Marketing Strategy” which only came out on the 9th of January.

We learn about the reasons why Mark felt this should be discussed now and hear of the case studies used. It’s time we embraced our community and tribe properly. Listen in for great tips and find the book at https://businessesgrow.com/

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.