Building a B2B Content Machine with Ryan Allis, SaasRise

“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise

In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-personalized outbound and ABM are becoming the new standards for driving qualified leads.

Ryan also walks through his weekly content creation workflow, SaasRise’s approach to LinkedIn thought leadership, and the underrated power of tracking content impressions across every touchpoint.

In this episode, you’ll learn:

1. Why inbound marketing and SEO need a major update in the age of AI
2. How SaasRise uses AI-personalized outbound to achieve high-performing lead gen
3. What a modern B2B content machine looks like and how to build one from scratch

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanallis/

Explore SaasRise: https://www.saasrise.com/

Timestamps:

(00:00) Intro

(03:52) Inbound marketing is losing ground

(06:31) Reaching cold leads that convert

(11:28) How Ryan creates weekly content fast

(13:18) Why AI outbound works better now

(16:20) What Ryan tracks across all channels

(21:38) AI emails are driving most leads