The Content Cocktail Hour cover image

The Content Cocktail Hour

Building a B2B Content Machine with Ryan Allis, SaasRise

Mar 27, 2025
23:54

“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise


In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-personalized outbound and ABM are becoming the new standards for driving qualified leads.


Ryan also walks through his weekly content creation workflow, SaasRise’s approach to LinkedIn thought leadership, and the underrated power of tracking content impressions across every touchpoint.


In this episode, you’ll learn:

  1. Why inbound marketing and SEO need a major update in the age of AI
  2. How SaasRise uses AI-personalized outbound to achieve high-performing lead gen
  3. What a modern B2B content machine looks like and how to build one from scratch


Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanallis/

Explore SaasRise: https://www.saasrise.com/


Timestamps:

(00:00) Intro

(03:52) Inbound marketing is losing ground

(06:31) Reaching cold leads that convert

(11:28) How Ryan creates weekly content fast

(13:18) Why AI outbound works better now

(16:20) What Ryan tracks across all channels

(21:38) AI emails are driving most leads

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode