

Getting to Grips with Web Agents
21 snips Feb 26, 2025
Paul van der Boor, VP AI at Prosus Group, and Chiara Caratelli, Data Scientist at Prosus Group, dive into the world of web agents—AI that interacts with the web like humans. They discuss why these agents are crucial in the evolution of AI, especially in improving e-commerce and automation. Challenges in creating agent-friendly web design are tackled, alongside visions of a future where booking flights or ordering food becomes seamless. Their insights into balancing prototyping with scalability offer a glimpse into the future of digital interaction.
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Web Agents: The Next Step
- Agents are LLMs that interact with the world, including the web.
- Web agents represent the next step in AI evolution, allowing LLMs to navigate browsers like humans.
Gradual Web Agent Integration
- Giving agents web access is a gradual process, starting with simple APIs and progressing to browsers, then computers, and eventually the physical world.
- Web agents are a natural progression due to the prevalence of web and app interactions with consumers.
Web Agents vs. APIs
- Many web interactions lack agent-accessible APIs, necessitating web agents for tasks like online shopping or ordering food.
- Web agents offer a more human-like approach to interacting with the web, mimicking how users browse and click.