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Getting to Grips with Web Agents
Feb 26, 2025
Paul van der Boor, VP AI at Prosus Group, and Chiara Caratelli, Data Scientist at Prosus Group, dive into the world of web agents—AI that interacts with the web like humans. They discuss why these agents are crucial in the evolution of AI, especially in improving e-commerce and automation. Challenges in creating agent-friendly web design are tackled, alongside visions of a future where booking flights or ordering food becomes seamless. Their insights into balancing prototyping with scalability offer a glimpse into the future of digital interaction.
45:52
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Quick takeaways
- Web agents represent a significant evolution in AI by enabling human-like interactions with the web, enhancing automation beyond traditional API constraints.
- The integration of web agents in e-commerce can transform online experiences by personalizing transactions and improving efficiency in service bookings.
Deep dives
Understanding Web Agents
Web agents are defined as large language models (LLMs) that interact with the world through web browsers, bridging the gap between API functionality and computer use. Their design allows for more human-like interaction with the web, enabling consumers to discover, transact, and navigate online seamlessly. The ProSys team emphasizes the necessity of web agents, as many online platforms do not present their functionalities through APIs, which limits automation. Thus, these agents are vital for interfacing with the vast array of web content, offering a more flexible solution for various tasks such as e-commerce transactions and service bookings.
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