254. Erin Krueger | Capture the Culture: The Proven Plan to Rise Above the Challenges, Build a Powerhouse Team, & Take Your Business to the Next Level

Join us for ⁠BookThinkers LIVE 2025⁠! Happening Novemeber 9, 2025!

⁠https://www.bookthinkers.com/book-thinkers-live-2025

In today’s episode, we have the pleasure to interview Erin Krueger, author of Capture the Culture: The Proven Plan to Rise Above the Challenges, Build a Powerhouse Team, & Take Your Business to the Next Level.

Erin is a nationally recognized real estate expert, bestselling author, and CEO of The Erin Krueger Team at Compass. After starting her career in corporate marketing, she became the #1 realtor in Tennessee and built one of the top-ranked real estate teams in the U.S., earning recognition from The Wall Street Journal and REAL Trends.

In this episode, you’ll learn how to build a winning culture that scales, the 4-step hiring system Erin uses to find and keep top talent, and how her unconventional entrepreneurial journey—from vending machines to $2 billion in real estate sales—can help you rise above the challenges in your own business.

We hope you enjoy this incredible conversation with Erin Krueger.

To Learn More about Erin and buy her book visit:

The Book: https://a.co/d/gi9jCrC

Website: https://erinkrueger.com/

https://www.instagram.com/theerinkruegerteam

https://www.tiktok.com/@theerinkruegerteam

https://www.youtube.com/channel/UCCEJ8OPlohyNVvLYor_dovQ

https://www.facebook.com/TheErinKruegerTeam

Chapters:

0:00 Intro

1:32 The unexpected impact of Erin’s book

3:14 Standing up for what is right

7:18 Tips on hiring, getting hired & company culture

15:58 Hiring slowly and growing an elite team

19:09 How to implement this as a small business

22:57 Encouraging team involvement through openness

25:52 Erin’s grind to launch a vending machine business

31:19 Book suggestions: “The Energy Bus” & “Who Not How”

36:37 Difficulties don’t define you: fall forward

________________________________________________

Join the world's largest non-fiction Book community!

https://www.instagram.com/bookthinkers/

The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)

If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!