We’re continuing our discussion of handling objections. Last week, we discussed how to ensure that you’re actually dealing with an objection and not a question, observation, or smokescreen. But once you’ve actually identified an objection, how do you handle it? We have an easy-to-remember framework to share with you for what to do when an objection arises:

Repeat
Isolate
Cushion
Handle
Cushion

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Seychelle Van Poole: @seychellevp
Vija Williams: @viavija
Sarah Reynolds: @sarahreynoldsoji
Wendy Papasan: @wendypapasan

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94. Tips for Objection Handling: Part 2