This book by Gad Saad is the first academic work to demonstrate the Darwinian roots of a wide range of consumption phenomena. It maps consumption behaviors onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. The book explores how evolutionary theory explains various consumption behaviors, including mate choice, food preferences, gift giving, and dark side consumption such as pathological gambling and compulsive buying. It also discusses how media and advertising contents reflect our evolved human nature.
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This clip was posted on November 11, 2024 on my YouTube channel as THE SAAD TRUTH_1765: https://youtu.be/KhidEauI4e4
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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.
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The Saad Truth with Dr. Saad 