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How Gen Z will write new rules for homebuying
Apr 30, 2025
Molly Boesel, Senior Principal Economist at Cotality, sheds light on the unique hurdles facing Gen Z in the housing market. As this generation navigates high mortgage rates and soaring home prices, many are turning to creative solutions like house hacking and co-buying. Boesel discusses how tech-savvy Gen Z is leveraging digital tools to inform their homebuying decisions and redefine ownership, embracing shared purchases and multi-use properties in their quest for affordability.
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Gen Z Buyer Market Share
- Gen Z currently composes about 10% of homebuyers, doubling from 5% two years ago.
- Their market presence is growing but remains a smaller segment compared to other generations.
Gen Z Starter Home Preferences
- Gen Z homebuyers tend to look for starter homes near job centers in urban, walkable areas.
- This preference aligns closely with what millennials sought at the same life stage.
Affordability Shapes Gen Z's Home Locations
- Gen Z tends to buy homes where affordability is higher, often in less expensive states like North Dakota and Nebraska.
- Their preferred locations don’t always match where they can realistically afford to buy.