Beyond the Buildings

How Gen Z will write new rules for homebuying

Apr 30, 2025
Molly Boesel, Senior Principal Economist at Cotality, sheds light on the unique hurdles facing Gen Z in the housing market. As this generation navigates high mortgage rates and soaring home prices, many are turning to creative solutions like house hacking and co-buying. Boesel discusses how tech-savvy Gen Z is leveraging digital tools to inform their homebuying decisions and redefine ownership, embracing shared purchases and multi-use properties in their quest for affordability.
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INSIGHT

Gen Z Buyer Market Share

  • Gen Z currently composes about 10% of homebuyers, doubling from 5% two years ago.
  • Their market presence is growing but remains a smaller segment compared to other generations.
INSIGHT

Gen Z Starter Home Preferences

  • Gen Z homebuyers tend to look for starter homes near job centers in urban, walkable areas.
  • This preference aligns closely with what millennials sought at the same life stage.
INSIGHT

Affordability Shapes Gen Z's Home Locations

  • Gen Z tends to buy homes where affordability is higher, often in less expensive states like North Dakota and Nebraska.
  • Their preferred locations don’t always match where they can realistically afford to buy.
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