The Rise of Fridge Magnets as Cultural Souvenirs

Fridge magnets have emerged as the top souvenir choice, surpassing traditional items like tote bags and notebooks. Their growing popularity is fueled by limited edition releases, especially from events like the Asian Winter Games, where specific magnets sold out within hours. Cultural and thematic variations, such as Chinese New Year designs featuring festive symbols like the character Fu, have made these magnets not just decorative, but significant collectibles. The surge in demand has even spurred a vibrant secondhand market where enthusiasts trade these sought-after items.