EVA Green: Tackling a Problem as Hard as Concrete

“Sometimes you need to understand that a small change in a big problem is a big change.” Words of subtle wisdom from the founder of Eva, Tamara Mumcuoglu.

In this week’s episode we discuss the technology Tamara and her team developed- specifically, a means of recycling old concrete in order to reduce the need for a harmful byproduct of coal power plants in creating new concrete- but also how much humanity is required to attempt something ambitious. Tamara is a gifted scientist, having invented a new adaptation of a wind turbine in graduate school. She had her first moment of inspiration as an entrepreneur  shortly thereafter, that no matter how good the solution, if it isn’t solving a problem there’s not a market for it. So when she started her second company, Eva, she went looking for the problem first. We discuss the solution she crafted, the path that led her there, and the lessons she learned along the way. In a personal note, it’s was inspiring to see someone technically brilliant express such humanity.