What does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.
Visit our website for the detailed episode recap with key learnings.
- Oh, blimey. — Lucy’s consulting company
- Careercake — Lucy’s previous place of work
- Progression — Jonny Burch’s HR software company
- Building HR Software with Jonny Burch
- Customer Camp — a customer research framework by Katelyn Bourgoin
- The Mom Test — a book by Rob Fitzpatrick
- Traction — a book by Gabriel Weinberg
- Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
- Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
- Product-Led Growth Slack community — a resource for product-led growth marketers
- Customer-led growth — go-to-market strategy that involves sales
- Forget the Funnel — a resource for customer-led-growth marketing
- Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
- Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
- Lucy’s blog
- Follow Lucy on Twitter
- Follow Lucy on LinkedIn
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