Episode 74: Mike Michalowicz On Why Different Is Better

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

Mike and Bradley discuss the following key issues business owners face, including:

• Why marketplace plans seems to fail.
• Why copying your competition will almost always cause you to go unnoticed.
• The DAD framework, and why you need it.
• How your prospective clients consume marketing in milliseconds.

Mike also shares from his new marketing book, offering In his new marketing book. "GET DIFFERENT" offers a proven, no-nonsense method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

You can check his book, Get Different, on Amazon or his website: https://mikemichalowicz.com/