

Ensh#@ification, what's old is new, and news you can use.
Aug 27, 2025
Explore why Spotify is resurrecting a feature from the past while still grappling with audio issues. Discover the competition heating up with Apple Music’s new library transfer tool. Dive into the chaotic world of viral trends, where TikTok stirs the pot and Triller faces legal challenges. Plus, get tips from Instagram and YouTube on boosting engagement, and uncover a new dance craze that’s capturing attention while keeping artist independence at the forefront.
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Apple Reopens The Switch Door
- Apple reopened library transfer to Apple Music, echoing an old switch tactic that helped Spotify grow earlier.
- The feature mirrors historical tactics: easing user migration by letting people bring playlists from rivals.
Personal Use Of SongShift
- Lars says he uses SongShift to move music between his Amazon and Spotify accounts.
- He frames SongShift as a personal workaround for multi-service management.
Spotify Chooses Social Over Sound
- Spotify is reintroducing on-platform messaging and enhanced sharing to drive engagement.
- That move prioritizes social infrastructure over long-promised audio upgrades like lossless streaming.