In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie’s journey is one of grit, curiosity, and fearless growth.

She shares how she transitioned from Cambria’s interior-focused marketing to Andersen’s content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments.

We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make.

Whether you’re in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration.

Episode Outline:

Ellie Kanips' Career Journey and Role at Anderson Windows (0:00)

Ellie's Transition from Cambria to Anderson (5:42)

Leadership and Learning from Challenges (11:51)

Storytelling and Audience Connection in Marketing (23:51)

Building Strong Partnerships with Vendors (33:13)

Challenges and Growth in New Roles (43:57)

Final Thoughts and Reflections (46:47)

Watch this episode on Youtube:

https://youtu.be/T706l2dJumw

Partners: 

Andersen Windows

Buildertrend

Velux

The Modern Craftsman:

linktr.ee/moderncraftsmanpodcast

Find Our Hosts: 

Nick Schiffer 

Tyler Grace 

Podcast Produced By:

Motif Media