🌟 Kicking off our new series, I'm thrilled to be in conversation with @Ali Gray, the VP and Executive Creative Director at @Free Think Media.

In this episode, we delve deep into the world of Creative businesses, exploring the commercial challenges of managing creative teams and nurturing their potential.

Here are some highlights from our discussion:

✅ Ali's unique blend of creativity and spreadsheet prowess.

✅ Strategies for motivating and empowering creative teams.

✅ Uncovering significant savings through questioning and innovation.

✅ The power of constraints in driving creative solutions.

✅ Embracing failure as a pathway to innovation.

Business Book Bonus Recommendation –

Creative Act – Rick Rubin - https://amzn.eu/d/0YgZ1eq

Robert Mayhew – TikTok - https://www.tiktok.com/@mrrobertmayhew?lang=en

The Creative Commercial Challenge