“Creating a Culture of Excellence in Dentistry” with Dr. Ann Marie Gorczyca

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Dr. Ann Marie Gorczyca, an orthodontist and prolific dental author. They discuss the importance of business education in dentistry, the need for effective practice management, and the lessons that can be learned from other industries, particularly the airline sector. Dr. Gorczyca shares her experiences in treatment coordination and emphasizes the significance of directcommunication with patients to improve outcomes.The conversation highlights the gaps in dental education regarding business management and the necessity for dentists to educate themselves on these critical aspects to run successful practices. In this engaging conversation, David Moffet and Ann Marie Gorczyca explore the critical aspects of dental practice management, focusing on treatment coordination, patient engagement, and the importance of personalised customer service.They discuss strategies for maximising practice impact, celebrating patient milestones, and leveraging past patients for future growth. The dialogue emphasises the need for continuous learning and improvement in dental practices, highlighting the significance of effective communication in patient retention.What you will learn:[01:20] Introduction to the Podcast and Guest[03:44] The Importance of Dental Practice Management[09:01] The Need for Business Education in Dentistry[14:07] Learning from Other Industries[16:06] Organisational Excellence in Dentistry[29:28] Impactful Experiences in Treatment Coordination[40:10] Maximising Practice Impact with Effective Treatment Coordination[42:32] The Importance of Patient Engagement and Follow-Up[45:27] Celebrating Patient Milestones and Referrals[49:14] The Role of Personalised Customer Service in Dentistry[50:21] Leveraging Past Patients for Future Growth[55:17] The Power of Communication in Patient Retention[58:06] Continuous Learning and Improvement in Dental PracticesTakeaways Dentists often lack education in practice management. Business management is crucial for dental practice success. Dr. Gorczyca's books aim to fill educational gaps. Learning from other industries can enhance dental practices. Organisational excellence is key in dental teams. Effective onboarding processes can prevent future issues. Direct communication with patients improves treatment uptake. Creating urgency in patient care is essential. Understanding HR laws is vital for small practices. Continuous education is necessary for dental professionals. The “Take Action” book is impactful for dental practices. Treatment coordination involves not just starting cases but also collecting payments. Dentists should focus on reducing wastage and overspending to achieve financial goals. Engaging patients early in the process can lead to better outcomes. Calling missed exam patients can significantly increase rescheduling rates. Celebrating patient milestones fosters loyalty and referrals. Personalised customer service is crucial in today's dental practices. Reconnecting with past patients can lead to new opportunities. Regular team meetings can enhance practice management and patient care. Continuous education is essential for dental professionals.Sound Bites "You are running a business." "I write the books I wish I had." "You need to understand that business." "The airline industry is cited as number one." "You will wear this uniform, no nose rings." "Dentistry matters and things will get worse." "Straight teeth are self-cleansing." "Your missed exam list should be zero." "Patients crave individualized attention." "Have you been wearing your retainer?""Every appointment we mark the hygiene." "Patients can get lost like that." "We are all still learning on a daily basis."