Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media.

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Full Episode Details

It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul Roetzer, Founder and CEO of Marketing AI Institute, points out in this Social Pros episode, the role of AI in social media is constantly expanding.

So, at this point, there’s only one way forward — jump on the bandwagon. Paul discusses how we can reframe how we see AI and its potential, especially as it relates to social media. He also delves into some of the most common use cases for AI in the field.

In a nutshell, this episode is about gearing up for what’s to come by embracing what Paul calls a “next-gen mindset.”

In This Episode:

5:18 - Why Paul’s new book ‘Marketing Artificial Intelligence: AI, Marketing, and the Future of Business’ is an essential read
07:16 Why marketers don’t understand the full potential of AI
09:12 How social pros can overcome the aversion to learning about AI
11:31 Common use cases for AI
17:25 Paul shares AI use cases that have helped marketers achieve better personalization
20:36 What it means to be a next-gen marketer
22:38 How AI can help with content repurposing and republishing
25:54 What the starting point for AI adoption is
29:14 What it means to use AI for good
37:35 Paul’s advice to Social pros

Resources

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