In today's conversation, I chat with Natalie Meyer of Tokyoesque, a localization and market research company. In the episode, Natalie shares her insights into some unique aspects of the Japanese marketplace, as well as common difficulties foreign companies face when entering Japan, and vice-verse.

Today's Word:

ほんね

ho-n-ne

Meaning: one's true opinion, real intention, motivation

Natalie's Links:

Book Recommendation:

The Culture Map

Related Episodes:

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Understanding the Japanese Marketplace with Natalie Meyer