Do you ever wish people were more inspired by you? Bill has a simple formula for leaders who want to light others up. When you share the vision of your company the right way, it is guaranteed to get other people excited about it too.

The formula is simple. First, talk about the problem area that you deal with in the world. Then, share what the predictable future will look like without change. Finally, talk about why you’re involved in solving the problem and the vision that you have for a new future.

Employ storytelling, using real names, details, and feelings. Practice this recipe and keep sharing it wherever you can. Employees, investors, partners, vendors, customers, and the media will all benefit from hearing your story, and when they do, they will catch your vision and be more inspired by you.

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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À l'assaut de l'ASO (App Store Optimization) avec Olivier Verdin - S01E03