Demand Efficiency
Metadata Head of Brand and Product Marketing on Use-Case and Persona Specific Sequences
Podcast Summary
In this conversation with Mark Huber, Head of Brand and Product Marketing at Metadata, he talks about use-case and persona-specific sequences. Today, you’ll hear about moving from generic to persona-specific sequences, how the results have changed over time, an exciting future development for Metadata, and an important lesson that Mark has learned.
Prior to joining Metadata, Mark served as Senior Manager of Marketing Operations at Uptake and Director of Demand Generation at Fast Radius. He currently serves as the host of the Demand Gen U Podcast, an advisor for Gated and Navattic, and as Marketing Director for Have Dreams. Mark holds a BSc in Marketing from the Indiana University Kelley School of Business.
Episode Outline
[05:34] Persona-specific sequences.
[06:46] From generic sequences to persona-specific sequences.
[09:57] How the results have changed.
[12:12] What’s coming up for Metadata?
[13:40] A lesson learned.
[16:35] The selling motion.
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