The Personal MBA - by Josh Kaufman
'Master the art of business'
The traditional MBA is so expensive that you need to mortgage your life, they teach out-dated concepts and can't guarantee a high paying job. You're almost certainly better off buying a bunch of books and trying a bunch of things yourself first before making such a major investment of time and money. The personal MBA is a book that combines all of the business concepts you can expect from an MBA, for the price of a book.
In this episode we cover the 5 parts of a business:
- Value creation – discovering what people need or want, then creating it
- Marketing - attracting attention to build demand
- Sales - turning prospective customers into paying customers
- Value delivery - giving customers what you've promised and ensuring that they're satisfied
- Finance - bringing in enough money to make your effort worth while
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