Groundswell: The Unseen Wave of Business Growth with Scott A. Martin

"A groundswell is an uprising...The goal is to transform human lives and change the world." - Scott A. Martin

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In our recent episode of Joseph Jaffe is not Famous, Scott A. Martin, the founder of Groundswell Origins, and I ventured into the profound nexus of marketing strategy and the rhythms of the natural world. We unpacked Scott's revolutionary philosophy of business growth, drawn from the powerful metaphor of a groundswell—a vision he beautifully captures in his book, "Groundswell: The Unseen Wave of Business Growth." Our conversation hinged on transitioning from disruptive marketing tactics towards cultivating meaningful customer relationships and unraveling the transformative ripple effects of this paradigm shift.

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Here are my show notes:

• How did you come up with your bio? (11:09)
• A gentle giant on a volcano. (15:52)
• The definition of the groundswell and how waves form. (20:01)
• The power of seeing patterns in the chaos. (24:34)
• The three stages of impact. (29:57)
• How to turn customers into true advocates. (34:30)
• The power of recognising and rewarding loyalty. (37:34)
• Transformation is a one way ticket. (42:55)
• The value of forgiving mistakes. (48:55)
• The importance of building foundation relationships. (54:39)
• How can someone build a groundswell? (59:26)
• Who's left and who's left. (1:03:41)

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Quote of the Episode: “Short cuts make long delays.” - J.R.R. Tolkien, The Fellowship of the Ring

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