Cherie founded Armor Dental Corp., a dental product development company and manufacturer in February 2016. Le Penske, a seasoned entrepreneur for 20 years, also founded LP Group, a consulting firm in 2000, which provides strategic communications counsel and services to leading business and organizations including Fortune 500 companies, and smaller public and private companies. Le Penske holds five utility patents both domestically and internationally. She recently cofounded Armor Respiration, Inc, a company dedicated to improving respiratory health and wellness.

Fred Joyal is a prominent speaker and author focusing on remarkable customer service. Fred was the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which just celebrated its 34th year in business. He is the author of two books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About.

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