The Mobile User Acquisition Show 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) 🎈
Can AI breathe life into creatives? What does 2022 look like for subscription apps?
Will there be a blow up because Apple hasn’t really kept its word on “no fingerprinting”?
Welcome to the first episode of our Mobile Growth Crystal Ball series, in which we ask the smartest folks we know in Mobile Growth about their predictions for 2022.
In our first episode today, please welcome our featured guests Danika Wilkinson(SocialPoint), who talks about how creative automation will proliferate(and the place for human insight in the landscape); Andy Carvell(Phiture), who holds the magnifying glass to the components of subscription optimization that will emerge; and John Koetsier(Forbes), who predicts a blow up on iOS due to fingerprinting grey-areas.
Danika, Andy and John have some fantastic forecasts for the year 2022. Take notes as you make plans for 2022.
KEY HIGHLIGHTS
🛠 The new breed of tools to help automate creative strategy
🎨 How the tools will impact creative strategy
👩🏻💻 The importance of human insight to get creative wins
🏂🏻 The evolution of growth marketers in 2022
🎧 What does the competition look like for subscription apps
🎰 How to ace subscriber acquisition
🛋 The rise of predictive modeling
📝 Retaining your users through valuable content
☎️ Re-targeting churned users
📱 A list of tech and tools that will help with subscription optimization
📬 Did Apple stick to “no fingerprinting”?
What about app tracking transparency?
📜 How do marketers still get the data if not from Google & Facebook?
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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-mobile-growth-crystal-ball-2022-predictions-part-1-creative-automationdanika-wilkinson-socialpoint-subscription-optimizationandy-carvell-phiture-an-ios-scandaljohn-koetsier-forbes/
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http://RocketShipHQ.com
http://RocketShipHQ.com/blog