Connecting Personal Brands to Corporate Brands with Scott Bartnick

Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast.

About Scott Bartnick

Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business.

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Episode Highlights

An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup. 

“To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people.

Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship.

What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike.

To learn more, check out the OtterPR website.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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